The city of Villena, with a population close to 34,500 inhabitants, is the capital of the Alto Vinalopó region and is located northwest of the province of Alicante, at a unique crossroads between the Valencian, Manchego and Murcia communities. This fact has conditioned many aspects of the local population, such as speech, gastronomy or economics.
Villena, due to its interior situation, has a continental climate with very cold winters and hot summers. It is located on a high plateau that combines mesetean and Mediterranean landscape features, with the Vinalopó river as the backbone of the area. Among the abundant mountains, the Sierra de Salinas stands out to the south, with a maximum height of 1,123 m at the Pico de la Capilla.